Behind the Scenes: Shooting Our Latest Campaign in St. Tropez

This summer, we took our vision to the sun-drenched shores of the French Riviera to shoot our latest campaign for our luxury sustainable swimwear line. The destination? The iconic coastal town of St. Tropez — a place where timeless glamour meets natural beauty, making it the perfect backdrop for a collection that blends elegance, ethics, and effortless style.

 A Setting as Iconic as Our Values

 St. Tropez has long been a symbol of carefree luxury, and for us, it represents more than just a picturesque setting. Its sparkling waters and golden light remind us of what we’re working to protect: the oceans and ecosystems that inspire every piece we create. From the cobbled streets of the old town to the secluded coves of Pampelonne Beach, every location was handpicked to reflect the spirit of our brand — refined, conscious, and rooted in nature.

 The Collection: Luxury Meets Sustainability

This season’s collection is a tribute to the elegance of coastal living with a bold commitment to sustainability. Crafted from high-performance, eco-friendly fabrics like ECONYL® (regenerated nylon made from ocean and landfill waste), each piece is designed to sculpt, support, and last — season after season.

With timeless silhouettes, elevated details, and a palette inspired by the Mediterranean — think deep sea blues, soft sands, and sun-kissed coral — the collection redefines what it means to wear luxury with intention.

 The Shoot: Sunrise to Sunset

Our days began early, catching the first light as it shimmered on the water. Against a backdrop of vintage yachts, terracotta rooftops, and windswept dunes, we captured moments that felt both cinematic and intimate.  The campaign team — an incredible mix of photographers, stylists, models, and local creatives — brought a shared passion for sustainability and storytelling to every shot. We embraced the elements: windblown hair, sun-warmed skin, and the occasional splash from a rogue wave. It was all part of the magic.

 Why St. Tropez? 

We chose St. Tropez not just for its beauty, but for its legacy. Once a quiet fishing village, it became an icon of French Riviera allure thanks to trailblazers like Brigitte Bardot — whose rebellious spirit and love for nature continue to inspire us. In many ways, this shoot was a celebration of slow luxury — taking the time to create something meaningful, responsibly made, and beautifully worn.

  A Glimpse of What’s to Come

We can’t wait to share the full campaign with you. It’s more than a lookbook — it’s a love letter to the sea, to craftsmanship, and to the powerful synergy between sustainability and style.

As always, thank you for supporting fashion that feels good, looks good, and does good.

With love,
Sara & The Revivre Team x